©2018 by John Jacobs

Houston, Texas





Customers are the source of true growth. John Jacobs combines customer insights with expertise in sales and marketing to help our clients create sustainable, organic growth. We help you achieve profitable growth by focusing on three critical building blocks: a customer-first approach, a differentiated experience, and internal processes to ensure quality interactions at every touchpoint. Our team can help you:


  • Understand your customers - Identify the needs and behaviors of segmented customers to get results that you want. Provide them with great experiences at a lower
    cost as you transform into a digital integrated marketing strategy. 

  • Align your marketing and branding - Combine metrics with creativity to build a customer-focused strategy that goes far beyond communications.

  • Determine product-market fit - Break down barriers to entry and improve product development to rejuvenate your offerings as a consumer-led offering that delights your customers and exceeds expectations.

  • Optimize your pricing strategy - Price is the top profit lever, yet remains underdeveloped in most businesses. We help by building dynamic pricing capabilities that help deliver value at the right price, every time.

  • Identify quick, targeted opportunities - Develop operational improvements that can boost underperforming sales strategies and enhance your go-to-market strategy.

  • Provide exceptional customer experience - Earn advocacy through the consistent delivery of positive interactions. Nurture promoters and loyal customers who are more profitable by advocating for your business in good times and bad.

A customer-centric business builds a virtuous cycle we call the "customer pyramid." We help companies at every stage develop custom solutions that ensure the right offering for the right customers.

We view loyalty in the context of know-like-trust

Consulting Services


Develop a marketing machine that automates the sales & marketing process.


Create offers and experiences your customers want through understanding who, what, and how they want to be served


Assess your marketing plan & product offering to ensure you are providing the value your customers desire.


Transform & execute your strategy with the assistance of our highly trained team.