Your brand is the summation of all point of contact with your customer, it is the promises and perception of your organization. Your image and communication need to be not only clear but also consistent across all media. Brand equity is developed first within your strategy and translated visually and verbally across your organization. From your logo to website to even your product mix and all communication between you are being evaluated and judged for quality and emotional attachment by all stakeholders including your customers and potential employees. John Jacobs will help you strategically communicate the features and more importantly the benefits that your organization brings, building value in all forms of communication that your company engages in.